BRIT Awards 2024
SOCIAL & DIGITAL REBRAND OF BRIT AWARDS ACCOUNT
︎ Art direction
︎ Lead Design
︎ Brand identity
︎ Motion Graphics
︎ Essential Graphics
︎ OOH Advertising
︎ Template creation
The BRITs Social campaign is a finalist for the Broadcast Digital Awards, Marketing Week Awards and UK Content Awards.
As the lead designer and art director for The BRIT Awards 2024, we produced hundreds of creative assets which have been featured across all of the social and digital channels in conjunction with the content planning, production and editing teams.
The BRITs trophy was designed by British visual artist and painter Rachel Jones. To capture the essence of Rachel’s maximalist style, we created loose digital sketches, adding exciting dimensions to the campaign.
Junior Designer – Elsa Proudlove
Freelance Motion Designer – James Mobbs
︎ Lead Design
︎ Brand identity
︎ Motion Graphics
︎ Essential Graphics
︎ OOH Advertising
︎ Template creation
The BRITs Social campaign is a finalist for the Broadcast Digital Awards, Marketing Week Awards and UK Content Awards.
As the lead designer and art director for The BRIT Awards 2024, we produced hundreds of creative assets which have been featured across all of the social and digital channels in conjunction with the content planning, production and editing teams.
The BRITs trophy was designed by British visual artist and painter Rachel Jones. To capture the essence of Rachel’s maximalist style, we created loose digital sketches, adding exciting dimensions to the campaign.
Junior Designer – Elsa Proudlove
Freelance Motion Designer – James Mobbs
Design sprint
Capturing the essence of Rachel’s maximalist work, the design routes boldly combine a lot of diverse elements on screen. What adds an exciting dimension to the final design route is the potential to toggle on / off layers for the various elements.
We’ve subtly incorporated elements of Rachel’s art without overtly imitating her style. Some of the paper rips in the background are ultra-zoomed sections of her work, which have been loosely sketched in photoshop. It was also preempting briefs where designs would be reversioned to hundreds of innovative formats and how quickly this could be achieved.
Overall, the final design route is playful featuring vibrant colour schemes and diverse elements.
Capturing the essence of Rachel’s maximalist work, the design routes boldly combine a lot of diverse elements on screen. What adds an exciting dimension to the final design route is the potential to toggle on / off layers for the various elements.
We’ve subtly incorporated elements of Rachel’s art without overtly imitating her style. Some of the paper rips in the background are ultra-zoomed sections of her work, which have been loosely sketched in photoshop. It was also preempting briefs where designs would be reversioned to hundreds of innovative formats and how quickly this could be achieved.
Overall, the final design route is playful featuring vibrant colour schemes and diverse elements.
A challenging but exciting brief using a new innovative, immersive format to push social voting for the 25 nominated artists across the five genre categories. We developed a multiscreen OOH Advert at The Outernet at Tottenham Court Road to maximise visibility and engagement. Taking into account safe zones, CTAs, readability, excitement around the award show, and platforming each nominated artist.
Below is the work in progress using After Effects to map out the layout of each screen at The Outernet.
Below is the work in progress using After Effects to map out the layout of each screen at The Outernet.
Main deliverables
Collages made in collaboration with Emma Lansdown
Set design created by Bruce French Studio, inspired by social designs
The most viewed BRITs on social ever.
