Mercury Prize 2024
SOCIAL REBRAND OF MERCURY PRIZE ACCOUNT
︎ Art direction
︎ Lead Design
︎ Brand identity
︎ Motion Graphics
︎ Essential Graphics
︎ Template creation
︎ Content production & editing
Leading up to The Mercury Prize shortlist event, I was responsible for refreshing their identity across social and digital platforms while maintaining the historical integrity of the award show. This resulted in playful use of gradients, motion, and typography. The rebrand extended across artist and judges syndication, lower thirds, cue cards, and more. Additionally, I served as a producer for the shortlist event, capturing content and creating fast turnaround edits.
︎ Lead Design
︎ Brand identity
︎ Motion Graphics
︎ Essential Graphics
︎ Template creation
︎ Content production & editing
Leading up to The Mercury Prize shortlist event, I was responsible for refreshing their identity across social and digital platforms while maintaining the historical integrity of the award show. This resulted in playful use of gradients, motion, and typography. The rebrand extended across artist and judges syndication, lower thirds, cue cards, and more. Additionally, I served as a producer for the shortlist event, capturing content and creating fast turnaround edits.
